We all know that today’s consumer is more equipped and connected than ever before. But it’s still staggering when you think about it: that the National Disaster Management Organization (NADMO), should distribute expired food items to flood victims in the Upper West region in Ghana. (https://mynewsghana.net/expired-food-saga-cccfs-hits-hard-nadmo-deceiving-flood-victims/)
With one, single device that we keep in our pockets consumers can use to review the authenticity of food products, check manufacturing and expired dates even before buying (Powered By QualiTrace). Food is an essential part of life and consumers have become more conscious of what they eat and hence responsible for their choices.
Relating to food safety and security, it is important to retain the issue of economic access to food at the heart of discussions, so that the concept is not reduced to the problem of how to increase agricultural productivity but also recognize and ensure the importance of food quality to consumers.
Let us empower wholesalers, retailers, and consumers to verify food products prior to purchase to ensure wholesomeness, nutritional and wellbeing needs are achieved.
No matter where the consumer is accessing food products, the consumer is the consumer. You have to break down those barriers between channels, empower the consumer in a uniform way to verify and purchase quality and traceable food products.
QualiTrace empowers consumers to choose and trace quality products. With QualiTrace, it is just a dial away to verify quality foods.
Choose Quality; Trace Quality